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Our Values

Sustainable

We all share one planet. That’s why we create products using ethically sourced, sustainable and vegan based ingredients that are not derived from animals, tested on animals or sourced in a way that negatively impacts the environment.


Open

We are clear and open about the ingredients we choose to formulate our products: vegan based, with no harsh chemicals, additives, artificial colours or artificial fragrances.


Passionate

We have a deep bond with dogs. It’s the driving force behind creating exceptional skincare products that make a difference to the wellbeing of your dog.


Caring

We believe care extends beyond the home, that’s why our business leaves a light footprint on the earth. Our long term goal is to give back by supporting local charities.