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Our Difference

Your dog’s skin has a pH value between 6.5 and 7.5 unlike human skin which ranges between 4.7 and 5.7. Our conditioning shampoo is specially formulated to be more neutral to protect and not irritate your dog’s skin. Made with naturally sourced vegan-based ingredients, our product is not tested on animals or developed in a way that negatively impacts the environment.

Your dog’s nose contains around 300 million olfactory receptors, whereas yours or mine has around six million. With their sense of smell being around 40 times greater than ours, our conditioning shampoo has a soft fragrance that does not overwhelm a sensitive canine snout.


Your dog’s eyes have a reflecting layer called the tapetum lucidum, which intensifies available light, giving your dog an advantage during dusk or dawn. Like humans, dog’s eyes are sensitive to chemicals and harsh washing agents, so we use natural, non-irritating ingredients in our conditioning shampoo.

Your dog’s paws contain sweat glands and can be sensitive to certain chemicals. The gentle natural ingredients in our conditioning shampoo ensure optimum paw health when washing.