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Our Difference

FUR FIRST
Your dog’s skin has a pH value between 6.5 and 7.5 unlike human skin which ranges between 4.7 and 5.7. Our conditioning shampoo is specially formulated to be more neutral to protect and not irritate your dog’s skin. Made with naturally sourced ingredients, our product is not derived from animals, tested on animals or sourced in a way that negatively impacts the environment.
NOSE NURTURING

Your dog’s nose contains around 300 million olfactory receptors, whereas yours or mine has around six million. With their sense of smell being around 40 times greater than ours, our conditioning shampoo has a soft fragrance that does not overwhelm a sensitive canine snout.

EYES WIDE OPEN

Your dog’s eyes have a reflecting layer called the tapetum lucidum, which intensifies available light, giving the dog an advantage during dusk or dawn. Like humans, dog’s eyes are sensitive to chemicals and harsh washing agents, so we use natural, non-irritating ingredients in our conditioning shampoo.

PAW PERFECT
Your dog’s paws contain sweat glands and can be sensitive to particular chemicals such as salt. The gentle natural ingredients in our conditioning shampoo ensure optimum paw health when washing.