Why Is My Dog Shampoo Not Lathering?

The truth behind those fluffy white suds…

So, you've just bought this amazing new dog shampoo. It's natural, contains organic ingredients, has a nice scent when you open the lid. You can't wait to try it out on your furry friend and see them transform from a smelly doggie to a squeaky clean pooch.

Bath time! You pour some shampoo onto your best friend's fur or hair, you start massaging it through but hang on…you begin to ask yourself "why is my new dog shampoo not lathering?" Let me tell you…this is actually fantastic news! You see, those amazing, fluffy, white, soapy little suds are actually not as wonderful as they look.

Sudsy Sulphates

As consumers, we are often fed false information to persuade us to buy products. Many dog shampoo manufacturers will tell you that sulphates are used to maintain sleek and shiny fur and hair as well as capture and remove any dirt or oils that wash out during rinse time.

What they neglect to tell us however, is that during the process of removing oil and dirt, sulphates also strips out natural oils from your furry friend's coat. They can also irritate the skin, which may not be noticeable unless the skin irritations becomes infected.

So What are Sulphates?

Sulphates are synthetic ingredients that are based on sulphur, which is derived from either petroleum or lauryl alcohol from coconut oil or other plants. It is very easy to be fooled into believing that the products we are purchasing do not contain sulphates. This is why…They may be identified as “coconut based cleaners”, “naturally derived from coconuts”, “vegetable based cleaners”, or “coconut based surfactants” in the list of ingredients. Now that you now…don't be fooled! Even though it may have started as a coconut, is no longer natural as synthetic ingredients have been added during processing.

 So hang on…what does sulphate have to do with soapy suds and lathering? 

Well, sulphates are used to make a product sudsy and bubbly. Consumers think that more bubbles mean more cleaning power. So when consumers purchase a product that doesn’t lather, they automatically think the product isn't doing its job properly.

If you find yourself reading this and thinking "wow, I had no idea that lots of suds produced from a shampoo is actually a bad sign" it's okay! Now you know and now you can make a more informed choice when selecting a shampoo for your doggie. Just make sure you read the ingredients label and look out for the following:

  • Sodium Lauryl Sulphate
  • Sodium Laureth Sulphate
  • Ammonium Lauryl Sulphate
  • Ammonium Laureth Sulphate
  • Sodium Coco Sulphate
  • TEA Lauryl Sulphate
  • MEA Lauryl Sulphate

    If you see any of the above ingredients or statement on the label, put that product down and run away from those soapy little suds!